Large coral colonies often expand through a process known as asexual budding, in which a parent coral polyp pinches itself off and forms a new daughter polyp. Though a bit of a stretch, this is not unlike what happened with Coral & Reef USA. We do a lot of magazines here at BowTie, Inc. Annuals like Coral & Reef USA rely on beefed-up, dialed-in content that caters to more specific niches. As annuals, they enjoy a shelf life of a year from the time they first arrive at newsstands until they are replaced by the next year’s issue.
We’ve always bundled all of the marine fish and coral topics together in one publication called Marine Fish & Reef USA. Well, we got to thinking in late 2010, and many of the sales representatives and editors felt like the scope of both of these animal groups — marine fishes and corals — was so broad that we were really giving short shrift to both by trying to shoehorn them into one publication. As a result, the coral content was wrestled from the parent, Marine Fish & Reef USA, and a new in-depth, all-marine-invertebrate magazine was born and christened Coral & Reef USA by none other than our Chairman of the Board Norman Ridker.
Coral & Reef USA is substantive and promises to quickly grow into a must-have resource for coralkeepers. It makes a terrific companion to Marine Fish & Reef USA, which follows in the autumn. Get them both.